Oh lipgloss how I love you, let me count the ways! I love the way you polish me up with the swipe of a wand, the way you keep my lips hydrated all day long, and the hint of colour you give my lips (who am I kidding, gloss doesn’t last that long). I admit it, I have a addiction to lipgloss. In fact, I have a drawer in my bathroom dedicated to them and I usually carry no less than three or four with me on any given day. So needless to say when I was contacted by the folks at Anastasia of Beverly Hills to do a review of my choice of product, I chose the HydraFull Gloss.
First, a little scientific blabber. The Anastasia of Beverly Hills HydraFull Gloss (try saying that three times real fast!) comes in eight juicy colours. It claims to be clinically proven to improve lip texture in four weeks thanks to three main ingredients. “Kiss Me Quick”, a plant extract that helps increase the fullness and volume of lips. Brown algae which smooths, firms, hydrates and revitalizes the appearance of skin. And Balkan Botanical Infusion, an exclusive anti-oxidant complex that helps soften, smooth and hydrate skin. aside from the unique ingredients, the wand features a flexible silicone applicator that is said to deliver the perfect amount of colour and lines lips without the mess. So with all this said, did the HydraFull Gloss live up to it’s claim?
Here are the pros. Now I love MAC glosses. I know a lot of chicks out there hate them because of their stickiness, but I have always been drawn to them. I think it’s that soft vanilla scent (the scent of a gloss is a huge deal breaker for me). Luckily, the Anastasia HydraFull Gloss has a very similar scent that it super pleasant.
The colours are super gorgeous too! I was in the market for a new light pink gloss, so I chose the colour Sugar Pink. Although it looks intense in the tube, it goes on transparent and leave the perfect hint of pink. It definitely kept my lips moisturized and although I felt it was less sticky than the MAC Lipglass, my boyfriend confirmed to me that they were just as sticky (sorry love!).
The Anastasia HydraFull Gloss claims to improve the volume of your lips and leave them feeling revitalized. Now I’m not sure about the revitalization of my lips, but I did notice that my lips appeared fuller. I’m not sure if that was the effect of the glossiness of my lips or the actual ingredients of the product, but regardless it gave me a pretty pink pout.
Now for the cons. There is one thing that I truly disliked about the gloss – the applicator. As I mentioned before, the wand is a silicone applicator designed to deliver the perfect amount of product and make lining your lips a cinch. But I’m a sponge-tip applicator kind of girl. It’s that soft tip gliding across my lips that feels so comfy to me. The HydraFull Gloss applicator was the complete opposite. Plus I’ve never had a problem getting my gloss perfect with a sponge applicator.
Would I buy this product again? Though question. Although the product makes many claims and flashes fancy ingredients, I just didn’t feel it was any different once it was on my lips. I think that if the line offered a shade I just couldn’t live without I would definitely reach for it, but aside form that I’m still looking for the wow-factor that makes it a cut above the rest.
Anastasia HydraFull Gloss retails for $21 and is available at Sephora.
Disclaimer: Although this product was sent to me by the company, the reviews are based on my honest opinion and personal experience.
[All photos are my own and not to be used without permission]